Our most iconic structures represent not only the heart of a city, but the soul of its people. More than a dozen buildings and landmarks across the United States and Canada will be illuminated in a united show of support for the upcoming biennial Stand Up To Cancer (SU2C) “roadblock” telecast airing in both the United States and Canada. Participating buildings and landmarks include Niagara Falls and The Peace Bridge (US and Canadian falls), Rockefeller Center® (New York), CN Tower (Toronto), Willis Tower and The Wrigley Building (Chicago), The Capital Wheel (Washington D.C.), Houston City Hall, LAX Gateway (Los Angeles), One Liberty Place and The Children’s Hospital of Philadelphia (Philadelphia), Pacific Wheel Ferris wheel at Pacific Park on the Santa Monica Pier, Toronto City Hall, the Leonard P. Zakim Bunker Hill Memorial Bridge (Boston), The Parthenon (Nashville), Terminal Tower (Cleveland), Big Dam Bridge and Two Rivers Park Bridge (Little Rock) and The Mitchell Park Horticultural Conservatory (Milwaukee). All will be lit in a combination of SU2C’s signature colors: red, orange, yellow or white. The live, one-hour fundraising telecast, through which the entertainment community engages the public in supporting cancer research that gets new therapies to patients quickly, will air commercial-free simultaneously Friday, Sept. 5, at 8pm/7pm Central.
The telecast will be executive produced by Emmy®-winning producer Joel Gallen, president of Tenth Planet Productions, and Oscar®-winning actress Gwyneth Paltrow. ABC, CBS, FOX, and NBC, along with ABC Family, American Forces Network, Bravo, Cooking Channel, Discovery Fit & Health, E!, Encore, Encore Espanol, EPIX, ESPNews, FOX Sports 2, FXM, HBO, HBO Latino, ION Television, Lifetime Movie Network, Logo TV, MLB Network, National Geographic Channel, Oxygen, Palladia, Pivot, SHOWTIME, Smithsonian Channel, Starz, TNT and VH1 are donating one hour of simultaneous commercial-free primetime for the nationally televised fundraising special on Friday, September 5, to be broadcast live from the Dolby Theatre in Los Angeles. The show will stream live on Hulu and Yahoo in the U.S.
For the first time, there will be a Canadian-inclusive co-broadcast of the Stand Up To Cancer special this September, which will air simultaneously on all four major English-language Canadian networks: CBC, City, CTV and Global, along with Canadian services AMI, CHCH, CHEK, Fight Network, Hollywood Suite and TLN. All funds received from the Canadian general public during the broadcast will stay in Canada to support the creation of collaborative research teams, as well as education and awareness programs.
Buildings and landmarks to be lit in support of Stand Up To Cancer bring the initiative into communities spanning the continent from east to west.
This year’s Stand Up To Cancer roadblock telecast — the fourth since SU2C, the US-based initiative, was founded in 2008 — will feature performances from top recording artists, along with celebrities from film and television, and powerful stories of remarkable progress being made through SU2C-funded research.
This star-studded appeal will continue to build public support to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly, saving lives and helping more cancer patients become long-term cancer survivors. SU2C brings together scientists from different disciplines across institutions and international boundaries to work collaboratively on promising new treatments that will impact a wide range of cancer types.
The first three SU2C telecasts took place on September 5, 2008, September 10, 2010 and September 7, 2012, and were made available to more than 190 countries. To date, more than $261 million has been pledged to support SU2C’s innovative cancer research programs. Since 2008, the US-based SU2C initiative has funded 12 “Dream Teams” of researchers and two translational research teams, as well as 26 young innovative scientists whose high-risk, potentially high-reward projects are aimed at ending cancer’s reign as a leading cause of death worldwide.
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