Thirteen festive floats as well as 22 international and local performing troupes will take part in this year’s Chinese New Year Night Parade. The Hong Kong Tourism Board (HKTB) has installed more decorations along the route in a bid to transform the streets of Tsim Sha Tsui into a big playground, allowing local residents and tourists the opportunity to experience the festive New Year atmosphere.
Organized by the Hong Kong Tourism Board, the Cathay Pacific International Chinese New Year Night Parade will be held on the first day of the Chinese New Year (February 8) in Tsim Sha Tsui. This will be the 21st staging and the theme will be “Playground of the World – Party of the Year.”
To allow more international visitors to experience the bustling and exciting atmosphere of the Chinese New Year, the HKTB will share the festivities with major international news and wire agencies. Additionally, the HKTB has for the first time invited a presenter from the BBC to board the HKTB parade float to experience and report on the parade first hand. The HKTB will also be co-operating with various trade partners to target short- and long-haul markets including Mainland China, Taiwan, South Korea and Canada to promote Hong Kong Chinese New Year themed tours and attract more visitors to spend their time in Hong Kong over the New Year.