The Pacific Asia Travel Association (PATA) and Routes Asia are bringing together industry leaders from Boeing, Amadeus IT Pacific and Digital Jungle to discuss how Asia Pacific tourism will benefit from a thriving aviation industry over the next 20 years.
The aviation industry is crucial to the economic development of Asia Pacific. Currently worth around US$500 billion, it is set to expand rapidly over the next twenty years. International Air Transport Association (IATA) figures show that Asia Pacific will have overtaken North America and Europe in terms of passenger numbers by 2030 and that nearly half of all air travel (2.9 billion journeys) will touch the Asia Pacific region by 2034.
Routes Asia will explore how the tourist industry can benefit from Asia Pacific’s aviation growth through the ‘Global Insights Impacting Tourism and Aviation’ panel discussion. News presenter Rico Hizon from BBC World News will chair the debate which will feature high profile speakers from a mix of relevant backgrounds.
Boeing’s Managing Director of Marketing Asia Pacific and India, John Schubert, will talk about how the demand for increased air travel in Asia Pacific will be met, including the need to build 13,460 new aircraft by 2033.
Albert Villadolid, General Manager of Amadeus Philippines, will imagine the world in 2030 when travellers are defined by their behaviour rather than their demographic location, asking how we can create bespoke ‘purchasing experiences’ that cater to an individual’s needs.
Dr Mathew McDougall, CEO of Digital Jungle – an agency in Beijing that markets Western products and services to Chinese consumers – will explain how social media can be used to create data sets for marketing purposes.
Mario Hardy, CEO of PATA, said: “We have already seen how low cost carriers have greatly impacted travel and tourism within the Asia Pacific region and the continuing growth of aviation will only add to the rapid growth in the region. The insights provided from this session will be valuable for all stakeholders wishing to benefit from this growing trend.”
upon tour operators, lack of economies of scale, financial constraints, human resource management, lack of quality standards, policy rules and regulations, and environmental sustainability. Sotiriadis also commented upon global competition and the changes in tourism behavior, the lack of managerial skills among Greek tourism entrepreneurs and the absence of a development plan by the public sector…. and these are but a few of the many trials facing this economic sector.
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